Genre Definition and Examples in Literature

In literature, every piece of writing falls under a general category, also known as a genre. We experience genres is other parts of our daily lives, such as movies and music, and in each case, the individual genres typically have distinctive styles in terms of how they are composed. At the most basic level, there are essentially three main genres for literature - poetry, prose and drama - and each can be broken down even further, resulting in dozens of subgenres for each.  Some resources will cite only two genres: fiction and non-fiction, though many classics will argue that fiction and non-fiction can, and do, both fall under poetry, drama or prose.  Ã‚   While there is much debate over what constitutes a genre in literature, for the purposes of this article, we will break down the classic three. From there, we will outline some of the subgenres for each, including those that some believe should be classified as main genres. Poetry Poetry is a style of writing that tends to be written in verses, and typically employs a rhythmic and measured approach to composition. It characteristically is known for evoking emotional responses from readers through its melodic tone and use of creative language that is often imaginative and symbolic in nature. The word â€Å"poetry† comes from the Greek word â€Å"poiesis† which essentially means, making, which is translated into the making of poetry. Poetry is typically divided into two main subgenres, narrative and lyric, which each have additional types that fall under their respective umbrellas. For example, narrative poetry includes ballads and epic tales, while lyric poetry includes sonnets, psalms and even folk songs. Poetry can be fiction or nonfiction. Prose Prose is essentially identified as written text that aligns with the flow of conversation in sentence and paragraph form, as opposed to verses and stanzas in poetry. Writing of prose employs common grammatical structure and a natural flow of speech, not a specific tempo or rhythm as is seen in traditional poetry. Prose as a genre can be broken down into a number of subgenres including both fiction and non-fiction works. Examples of prose can range from news, biographies and essays to novels, short stories, plays and fables. The subject matter, if it is fiction versus nonfiction and length of the work, are not taken into consideration when classifying it as prose, but rather the style of writing that is conversational is what lands works in this genre. Drama Drama is defined as theatrical dialogue that is performed on stage and traditionally is comprised of five acts. It is generally broken down into four subgenres including comedy, melodrama, tragedy and farce. In many cases, dramas will actually overlap with poetry and prose, depending on the writing style of the author. Some dramatic pieces are written in a poetic style, while others employ a more casual writing style seen in prose, to better relate to the audience. Like both poetry and prose, dramas can be fiction or nonfiction, though most are fictional or inspired by real life, but not completely accurate. The Genre and Subgenre Debate Beyond these three basic genres, if you conduct an online search for â€Å"genres of literature,† you will find dozens of conflicting reports that claim any number of main genres that exist. There is often debate over what constitutes genre, but in most cases, there is a misunderstanding of the difference between genre and subject matter. It’s common for subject matter to be considered a genre in not only literature, but also in movies and even games, both of which are often based on or inspired by books. These subjects can include biography, business, fiction, history, mystery, comedy, romance and thrillers. Subjects may also include cooking, self help, diet and fitness, religion and many many more.  Ã‚   Subjects and subgenres, however, can often be intermixed. Though, it can be  a challenge to determine how many subgenres or subjects actually exist, as there are differing opinions on each, and new ones are created regularly. For example, young adult writing has become increasingly popular, and some would classify it as a subgenre of prose. The difference between genre and subject is often blurred by the world around us. Think of a time when you last visited a bookstore or library. Most likely, the books were divided into sections - fiction and non-fiction for sure - and further categorized based on the type of books, such as self-help, historic, science fiction and others. Many people assume that these categorizations of subject matter are genre, and as a result, common language today has adopted a casual use of genre to mean subject.

Aristotle s Views On Society - 2536 Words

Aristotle and J.S. Mill are two of the most well known philosophers who both believe that some pleasures are seen as higher or more desirable than others. However, do both their theories really relate to each other or is there a degree of conflict between them that reveals their difference in views? Although both Aristotle’s view along with J.S. Mill’s view may originate many years ago, they still have an impact on society today and what we can learn from them, especially in modern-day Canada. Ultimately, we will be looking into both the similarities and differences of these two philosophers views and determining whom we can most learn from as Canadians in today’s society. As their views may differentiate, both these philosopher’s have a†¦show more content†¦Who is Aristotle one may ask? Aristotle was a Greek philosopher who dates back to the year 384 BC. Aristotle was a philosopher who studied numerous subjects and ideas ranging from geology, epi stemology, biology, and of course happiness (Aristotle, 2009). Aristotle has a very unique view on happiness that is still looked at the same today, as it was when he first came up with it. Aristotle states that one does not simply become happy after doing a small task or playing with friend for the day. He states that one does not just become happy, but they strive for happiness throughout their entire lives and then have finally achieved it once they have passed (Aristotle, 2009). The main reasoning behind this is that one cannot always be happy by doing one thing, but they must do a number of things in order to strive and reach for that certain level of happiness. For instance, while doing research I came across a great analogy that I thought summed up Aristotle’s view perfectly. The article stated that we cannot claim children are truly happy, any more than we can say an acorn in a tree (Cohen, 2008). That being said, there is so much more to happiness then some think. Su re we may seem happy after hanging out with friends for one day, but there is simply just so much more beyond that when talking about happiness in our lives. Happiness is

Examining Emerging Technology

Question: Discuss about the Examining Emerging Technology. Answer: Introduction: Emergence of mobile technology in health care are very much user-friendly, vary from hand held to pocket sized device like iPads. Author discussed the use of some emerging mobile technologies in health care. Smart phones help health care providers to review patient information, lab reports, make prescriptions, connect it with EHR and manage clinical messages. Patients get the opportunity to view, schedule and make appointments, see medical record, track their own progress, find best medical service and pharmacies. Drawbacks include interference with medical devices and misinterpretation. Personal health records (PHR) is the latest technology associated with EHR, with a greater focus on patients participation in healthcare decision making. It helps to improve patient tracking, encourage patient participation and offer social networking integration. However, data security and privacy of health information and data accuracy are key constrains of this technology (Bajwa, 2014). The GPS sy stem is recently being used in healthcare, which helps in tracking physical activity, tracking the location of vulnerable patient, thus acting as a monitoring system. Clinical decision support (CDS) helps to implement EHR in evidence based practice by providing reminders, analyzing clinical performance, recognizing possible risks and encouraging adherence. Related technology devices, which have great potential in the health care field. The rapid use of smart phone has provided a great opportunity to behavioural healthcare. There are a number of applications in smart phones, which are being used in the clinical practice, i.e. behavioural health care. The behavioural health apps promote the real time two-way communication. In behavioural healthcare, audios and videos are crucial elements. Two-way audio and video capability provides new opportunities for telebehavioral health in low cost and flexible mode. On the other hand, it has played a significant role in psychoeducation and providing information resources. mHealth platform providers greater accessibility of accessing data bases or other clinical information. For instance, DSM-IV-TR and ICD 10 Search are two apps that provide efficient references regarding psychiatric diagnosis to the users. Thus, smart phones are providing a alternatives to browse health information and help to disseminate behavioural health information in a creative way, which in turn enhance p atients adherence with the therapy. Psych central summarizes behavioural health research findings, help clinicians to be up-to-date in this field. As social support is a key aspect of behavioural health care, Luxton et al., (2011) highlighted the opportunities by mHealth apps regarding enhanced social engagement of patient. Su et al., (2012) discussed about an emerging technology for sustainable clean water supply. Clean water supply is a significant problem due to increased demand of water indifferent sectors. A number of technologies have been developed. Forward osmosis (FO) is an emerging membrane process that utilizes the natural osmosis. As osmotic pressure gradient is build through the semipermiable membrane, thus it needs negligible energy for transporting water across the membrane. This process is distinguished from the others for sustainable clean water supply. It shows a great potential in variety of application. In case of the production of drinking water, the quality of water has met high standards. However, fouling is the key issue of this technology. One should consider the uniqueness of FO membrane for specific application. Targeted therapy is a key way of treating benign and malignant tumors. Wankhede et al., (2012) represented Magnetic nanoparticle (MNPs) as a promising tool in brain cancer therapy. Researcher showed that conjugation of antibodies or peptides on the Magenetic nanoparticles surface assist in direct targeting of the drug to the tumor cell and disrupts tumor cells active signalling pathways. However, researcher represented challenge in the delivery of these nanoparticles to the malignant brain tumors due to presence of blood brain barrier. The penetration of these nanoparticles in the normal brain is another challenge of this technology. Further research promotes the emergence of better delivery of nanoparticles through injection. Related thermotherapy established safety, feasibility and enhanced efficacy among patients. However, future translational studies are assumed to prove promising impact of these nanoparticles over the malignant cancer therapy. Nanoscience have shown great potential in agricultural science through the provision of novel and improved solutions to many significant challenges faced by the agricultural research and development. Many nanoscale carriers are able to deliver chemicals such as polymers, dendrimers, encapsulation and entrapment, surface attachment particles through nanotechnology, which are used for protecting and delivering these chemicals in a controlled manner, intended in the unique crop production procedure. Use of nanotechnology in agricultural chemical delivery increases the stability of the chemical in the host. Nanotechnology provides field sensing system, which provides crucial data for best agronomic intelligence process for minimizing resource inputs and maximizing output and yield. Nanotechnology helps in studying plant disease and pathology through nanofabrication. Nanotechnology enabled cost effective identification of plant trait in short period through gene sequencing. Chen and Yada (2011) also highlighted that crops and plants can obtain nanoscale cellulosic nanomaterials, which can add value to the crop production in forest. It has also shown beneficial role in animal production and health. However, it has been revealed that partnership and collaboration is needed for sustainable agriculture development. In agricultural field, colour is considered as a key factor affecting food acceptance. Thus, improving food colour at the time of processing through the addition of colorants is a common phenomenon in food industry, for creating appealing food products for consumers. Here, researcher has attempted to use the emerging technology pulsed electric fields (PEFs) for enhancing the extraction of colorant, like anthocyanin from purple-fleshed potato at varying temperature, with the use of solvent, water and ethanol. The researcher used surface methodology for determining optimal PEF treatment and optimising anthocyanin extraction. From the results, the researcher interpreted that PEF technology can improve anthocyanin extraction yield from purple-fleshed potato (Puertolas et al., 2013). This process helps in extracting anthocyanin in water devoid of ethanol. The investigation revealed that when the extracxction temperature or solvent was used independently for extracting colorant from PFP, t he yield is always higher, compared to permeabilised tissue prior to the application of PEF treatment. It is a promising technique, in regards to reduce energetic cost of treatment and to eliminate the organic solvent use for extracting colorants from PFP. Increased pollution, urbanization and industrialization are facilitating environmental contamination gradually. The severe effect of contamination on public health has promoted international bodies to undertake significant actions for controlling such environmental contaminants. Bioremidiation has been shown to be the most innovative and ideal solution for controlling adverse effects. It is the process of using living microorganism for remediating polluted areas. Microorganims degrade environmental pollutants through a number of processes such as biodtimulation, bioaccumulation, bioaugmentation, phytoremediation, bioabsorption and rhizoremediation. Bioventing is a technique, where oxygen and nutrients are injected into soil for maintaining bioremediation. In contrast, in biosprging technique, air is injected under pressure below the water table for enhancing the level of ground water oxygen concentration and thereby increasing the rate of biological degradation. Bioaugmentation is re ferred to the technology, which include the delivery of living microorganisms to a polluted site for enhancing degradation (Niti et al., 2013). The process is advantageous because it is a natural process, cost effective and harmless to the environment. Limitations include chance of partial degradation and toxic by-products formation. These processes are time consuming and need a high initial cost. Moreover, if not monitored properly, there is a high chance of environmental damage. In this paper Ranganath, Sravanthy and Krupali (2012) discussed about the prospects of screenless display, which is an emerging technology along with great potential to be applied in different fields. The key aim of this technology is to display or transmit information in absence of a projector or screen. The technology involves three working principles and classified into three main groups. These are the visual image, virtual retinal display and synptic interface. A visual image involves any screen less image, which could be perceived through eye. For instance, holograms are used as an alternative screen in telecommunications. On the other hand, the virtual retinal display involves direct projection of images on retina. Once the system is placed in market, it would be highly appealing, as it offers extreme privacy during computer related work. On the other hand, synaptic interface system works without using light. In this system, the visual information directly hit the brain, bypass ing eye. The key use of screen fewer displays are in developing mobile phones for old and blind people. It can be used in developing screen less laptops. Advantages of this technology include low requirement of power, high resolution image products, greater portability, presentation of 3D images and low cost. Disadvantages include acceptance and lack of acceptable models. It is an emerging computer technology with a wide range of application in various fields, like education, business, manufacturing, defence, exploration, medicine and leisure activities. It is a promising tool, offering exciting possibilities like science fiction. Through this technology, with the use of up dated software, realistic images, sensations, sounds and an environment are generated to enable the users interaction with the objects shown in the specialized display screens or projector or other specialized device. It promotes a three-dimensional environment, for giving user the ability to interact with the artificial world around him (Onyesolu, 2016). A number of researchers are working on this technology to revolutionize the way computers are used nowadays. This system has a wide potential to be used in motion pictures and leisure activities. Telemedicine is becoming very much popular in health care sector. In surgical practice, it is being used widely. Here, in this study, researchers highlighted a new low cost telementoring prototype, which promote better promotion of surgical information and able to provide specialized expertise to rural areas. The researcher highlighted the importance of video conferencing equipment in surgical education and postoperative follow up. It promote patients self management and eliminate the need for patients visit to physicians chamber during post surgical period (Bogen et al., 2014). Visual assisted mentoring includes the use of telestration. This technology helps a surgeon to draw a freehand sketch on the video stream. It in turn help the mentor to express their teaching through visual and verbal means. However, these technologies have several challenges. These require high degree of professional skills, high cost critical ethical and legal consideration. The current business world is witnessing the wide range of application of ICT technologies. With the emergence of this technology, range of communication related aspects has become easy in business field. Chinedu Eze, Duan and Chen (2014) has aimed to investigate the adoption and implementation of ICT technologies in the small and medium enterprises with the use of actor-network theory. Researcher used a qualitative approach for investigating the SMEs services. With 26 interviewees, two rounds of interview were conducted and data were collected. Findings revealed that the nature of emerging ICT adoption is recursive and dynamic with a steady interactions and negotiations. The ATN framework revealed the stages of dynamic process of adopting ICT technologies and the key actors associated with the adoption process. Baghai (2014) evaluated the use of visual analytics in the business and social field A software named VALET was developed by the visual analytics for command, control and Interoperability environments (VACCINE) for using tempotal and spatial data collection from real-time records. Here, the researcher aimed to explore the possibilities of translating this software in various industries and business field. Various business cases were analyzed for evaluating the ways through which VALET can improve the business intelligence. The findings revealed unique capability of VALET for ingesting various datasets in different formats and input channels. It also has the capacity of delimiting text files into system. More research is going on in different industries to identify more unique capabilities of this technology Reference List Baghai, J. (2014). Visual analytics: The emerging technology moving business and society forward. The Journal of Purdue Undergraduate Research, 4(1), 16 Bajwa, M. (2014). Emerging 21st Century Medical Technologies. Pakistan journal of medical sciences, 30(3), 649. Bogen, E. M., Augestad, K. M., Patel, H. R., Lindsetmo, R. O. (2014). Telementoring in education of laparoscopic surgeons: An emerging technology. World journal of gastrointestinal endoscopy, 6(5), 148. Chen, H., Yada, R. (2011). Nanotechnologies in agriculture: New tools for sustainable development. Trends in Food Science Technology, 22(11), 585-594. Chinedu Eze, S., Duan, Y., Chen, H. (2014). Examining emerging ICT's adoption in SMEs from a dynamic process approach. Information Technology People, 27(1), 63-82. Luxton, D. D., McCann, R. A., Bush, N. E., Mishkind, M. C., Reger, G. M. (2011). mHealth for mental health: Integrating smartphone technology in behavioral healthcare. Professional Psychology: Research and Practice, 42(6), 505. Niti, C., Sunita, S., Kamlesh, K., Rakesh, K. (2013). Bioremediation: An emerging technology for remediation of pesticides. Res J Chem Environ, 17, 88-105. Onyesolu, M. O. (2016). Virtual reality: An emerging computer technology of the 21st century. Electroscope Journal, 1(1), 36-40. Purtolas, E., Cregenzn, O., Luengo, E., lvarez, I., Raso, J. (2013). Pulsed-electric-field-assisted extraction of anthocyanins from purple-fleshed potato. Food Chemistry, 136(3), 1330-1336. Ranganath, K., Sravanthy, M., Krupali, P. (2012). Screenless DisplaysThe Emerging Computer Technology. International Journal of Engineering Research and Applications (IJERA), ISSN, 2248-9622. Su, J., Zhang, S., Ling, M. M., Chung, T. S. (2012). Forward osmosis: an emerging technology for sustainable supply of clean water. Clean Technologies and Environmental Policy, 1-5. Wankhede, M., Bouras, A., Kaluzova, M., Hadjipanayis, C. G. (2012). Magnetic nanoparticles: an emerging technology for malignant brain tumor imaging and therapy. Expert review of clinical pharmacology, 5(2), 173-186.

The Overcoat Essay Example For Students

The Overcoat Essay Arthur Ashe once said, From what we get, we can make a living; what we give, however makes a life. Such is the case in Nikolai Gogols short story The Overcoat. Gogol takes a man without a friend in the world and gives him a new overcoat. The new overcoat represents a new life and a new identity for the man and instantaneously he is much happier. The man, Akaky Akakievich, basis his new life upon the love that he gives to his overcoat, and what he feels it gives him in return. Before long, Akaky begins to care more about his beautiful coat and less about the people around him. We will write a custom essay on The Overcoat specifically for you for only $16.38 $13.9/page Order now Thus is the theme of the story. Often material things are more important in our lives than people, resulting in the emptiness of ones heart and soul. One cannot be truly happy with his possessions alone. He needs more than that. He needs people his life, whom he can call friends. Akaky Akakievich is a low class man and he works hard for his money, yet his materialistic co-workers torment him because of his shabby, worn-out overcoat. Consequently he goes out and purchases a new overcoat. Quickly people begin to respect him more as he wears the new coat, and it creates for him a new identity. Akaky no longer is the blunt of office jokes, for he is now dressed more fashionably in the eyes of his colleagues. As Akaky walks down the street, he begins to see things in a new light. From the women that pass him by, to what he sees inside the store windows. Things seem to have a new meaning in his world, all because of his new overcoat. Akaky cares so much about his coat because it cost him quite a lot of money, but more importantly it made him feel more confident, more accepted by those around him. The overcoat was friend to him because it was there for him. It gave him a sense of security and it protected him in the frigid Petersburg climate. The new overcoat, the symbol for Akaky Akakievichs new life, was but a few pieces of fabric sewn together. Nevertheless, to Akaky it was much more. It did more for him than anyone in his life ever had and for that reason, he cared for it more than anything else in his life. His dependency on it had no boundaries and he cherished what it gave to him. A friendship, a world, a life.

Analysis of Franklin Roosevelts Deal or New Deal and Its Affect on American Society essays

Analysis of Franklin Roosevelt's Deal or New Deal and Its Affect on American Society essays The purpose of this paper is to introduce, discuss, and analyze the topic of American history. Specifically it will discuss Franklin Roosevelt's "New Deal" and its affect on American society, even today. Roosevelt's "New Deal" was sweeping reform and legislation geared to create jobs and get the country back on its feet after the Stock Market Crash of 1929 and the Great Depression. Millions of people were out of work, homeless, and hopeless. Roosevelt began a reliance on the federal government for assistance that is still common today. Many people were critical of his plans at the time, feeling that too much reliance on the government was not good for society. Today, we take many of the programs Roosevelt began for granted, and after seeing the government response to Katrina, and other government blunders, it seems that the skeptics may have been right. Too much government may protect the people, but then they come to expect it, and protection can never completely defend again st every disaster and economic catastrophe. The expansion in the 1930s did benefit the country greatly. Roosevelt's plan created jobs though programs such as the PWA, WPA, CCC, and many other programs designed to increase the country's infrastructure while getting people back to work. Many of the country's early highways, dams, and other major construction projects came from these programs (such as Route 66 and the Hoover Dam). He also created programs such as Social Security, a retirement system for America's aging, and the FDIC, which insures the deposits in America's banks and ensures depositors will not lose their funds as many did during the depression. He also created labor laws and the National Labor Relations Act, which created minimum wage and equity laws and outlawed child labor. All of these laws were extremely necessary to create a safer atmosphere for Americans, and ensure they were not taken advantage of in many areas of everyday life. ...

Persecute, Prosecute

Persecute, Prosecute Persecute, Prosecute Persecute, Prosecute By Sharon Persecute and prosecute are occasionally mixed up. Persecute means to torment or cause suffering, usually because of some perceived difference. School bullies persecute those whom they perceive to be weaker than they are. In the adult world, people may be persecuted because of their religious beliefs, political beliefs, ethnicity, sexual orientation or social grouping. Prosecution, on the other hand, involves bringing legal charges against someone. In some US states jaywalkers are prosecuted. That means that they face court charges because they crossed the road at the wrong time. And these days, if you have been persecuted for your beliefs, you are often able to prosecute your persecutor. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should KnowItalicizing Foreign WordsWhat the Heck are "Peeps"?

Capitalism Essay Example | Topics and Well Written Essays - 2000 words

Capitalism - Essay Example Protection of private property was never so legally simplified before the advent of capitalism and the legal implications of private ownership suggested greater independence of private property owners and provided clear protected ownership that could be legally validated. Capitalism brought in the standardization and integration of property rules, increased trust in economic transactions and laid down the risks of ownership with possibilities of insurance against such risks. Loans and borrowing became easier as personal credit history could be checked and there was an increased standardization and transferability of statements documenting ownership of property (Levi-Faur et al, 2005). This specification of property limits and rules and regulations of ownership indicated a smoother flow of property between individuals and enabled a well-defined role for companies so that they could easily operate in national and international markets. The concept of capitalism has often been criticised by the fact that ownership of enterprises shows the division between the employer and the employee as the profits seem to go to the employer and is not shared by the employees. The growth of multinational companies is thus a direct influence of capitalism and the changing global economy has also been directly shaped by the spread of capitalism across society and nations. In fact, the world today could never have been the same without capitalism and considering this, it is important to examine why and how capitalism first emerged in the 16th century and what are the social, historical and political implications. Capitalism - A Background Capitalism is often contrasted to feudalism on the one hand where a monarch has ownership of property and socialism or communism on the other in which means of production are owned by the community collectively (Sweezy et al 1976). Karl Marx, used the term 'capitalist' in the Communist Manifesto although the word 'capitalism' introduced by Thackeray in 1854 meant as the possession of a large amount of capital. The ideology of the capitalist class also known as the bourgeoisie is known as capitalism which closely relates to the capitalist system (Marx, 1890/1976). Considering a social history of the distribution of wealth, Marx contended that human society has passed through several stages and modes of production. The mode of production has changed from ancient communism to primitive slavery, then to feudalism and capitalism. Marx sees society as being divided into two major social classes - the class that has control of the means of production (the exploiting class or bourgeoisie) and the class which do not have any control or does not own the means of production (the exploited class or the proletariat) (Marx 1890/1976). In ancient slavery, the slave-owners exploited the slaves. In feudalism, the lords exploited the peasants. Under capitalism, the capitalists exploit the workers and exploitation happens through the expropriation of surplus value. The surplus value is the total value of the products made by the worker minus what the worker is paid. The exploited class resists this exploitation and the resulting class struggle or class conflict is what drives human history forward. Marx argued that under the capitalist system, workers are treated like a commodity or equipment rather than a person and also

Imformative Speech Essay Example | Topics and Well Written Essays - 250 words

Imformative Speech - Essay Example It is not recognized as a separate breed by the American Kennel Club. Since APBTs are popular for their agility, people make them competitors for dog fighting games. These prove to be very stubborn and persistent players, and show strict obedience to their masters. However, APBTs need training for play and socialization; otherwise, they can prove to be a little tricky to handle due to their strength, stubbornness, and agility. APBTs prove to be very playful with children. That is why people also allow them in their homes. Appropriate training makes them very polite with the children. They waggle their tails to show joy when guests arrive. They are also very loyal to their masters. They can give their lives to save their masters’. To conclude, APBTs are very obedient, playful, gentle, and persistent in nature. Their agility makes people make them participate in games. Their gentleness is a reason why people allow them with their children. Thus, they are a very popular breed among American

Exogenous Auditory Spatial Attention Essay Example for Free

Exogenous Auditory Spatial Attention Essay Experiment one and two investigated exogenous covert auditory spatial attention. Experiment two used a white noise cue while experiment one used a 1000 Hz pure tone. Replacing the 1000 Hz with the white noise was deemed necessary due to a majority of the subjects in experiment one who reported high height discrimination with the pure tone. In both experiments a significant response time advantage was found for valid cues at the short SOA of 200ms. While there was no statistical advantage found for valid cues at the longer SOA’s of both 500ms and 1100ms. The results obtained mirror those found by Spence Driver (1994) for exogenous processing in that valid cues produced a response time advantage for short cue-target SOA’s. Exogenous processing of attention according to Posner (1980) refers to events controlling the orienting of attention outside the mechanisms or more specifically stimulus driven responses. The presence of the cue even if it is uninformative have led attention to focus on it albeit in a very short time and hence improved response time but for the short SOA only, it seems that when the SOA increases it takes more time to respond to the stimuli. Endogenous orienting is said to be a cognitive process wherein attention is â€Å"pushed† to the location where the target is expected (Spence Driver, 1994). Experiments 3, 4 and 5 tested endogenous auditory attention as opposed to the first two experiments which tested exogenous processing. Experiment 3 was similar to one of Spence and Driver’s experiment (4, 1994) with a slight variation in that informative cues were generated from a 3-dimensional sound apparatus. The informative cues used differed from the uninformative spatial cues of experiment 1 and 2. It was found that for this experiment (3) response time was faster for all SOA levels. The results differed from the first experiment where response time was found for the short term SOA (200ms) only. This tells us that in exogenous â€Å"stimulus driven† cueing, response time advantage is faster for the short term SOA because the attention is reacting only to the stimulus and it is for the short SOA only (100-500ms) when reaction to stimulus is immediate, as demonstrated in the first two experiments there is a drop-off in response time with longer SOA (600ms+). This drop-off in response time is referred to as inhibition of return and is a cost to the attentional system. In other words, when the subject knows that the cue is not helpful in determining the location of the target, the cue would be ignored, but right immediately the cue, attention is drawn to it even if unintentionally and for a very short time. Thus, when no other useful information is presented in that area of space the attentional focus wanders to other possible target locations. The faster response time for all SOA levels in experiment 3 says that the use of informative cues pushes attention towards the target. It was predicted that significant response time advantage would occur at the middle and long SOA levels (500ms and 1100ms) for valid cues as opposed to the invalid cues. It is clear that when subjects are cued as to the likely location of the target they attend to and use this information in looking for the location of the target. On acquisition of the cue information, the subject can shift spatial attention to the likely location of the subsequent target location. Due to the cognitive nature of the allocation of spatial attention to the cued location, believed to be a longer process than that of a stimulus driven attention capture, a strong response time advantage may not be found at short SOA (100-300ms). A cognitive based search for the target location would necessarily entail neural processes and this are indicative of covert orienting and is indicative that there is covert auditory attention as claimed by Spence and Driver (1994). In experiment 3 a significant response time advantage was found at all SOA’s for valid cues. Despite the significant response time advantage found for valid cues at the short SOA (200ms), these results were expected. Theory suggests that with a cognitive based search an informative cue will aid the detection and discrimination of a subsequent target at the cued location. This was observed in the results obtained with all SOA conditions showing a significant response time advantage. While the significant response time advantage found for the short SOA condition (200ms) is not necessary expected with a cognitive based cue, the cue used in experiment 3 (and in subsequent experiment 5) was both informative and spatial based. Therefore theory would suggest that both exogenous and endogenous processing would occur. The initial capture of attention to the spatial location of the cue would aid response time advantage at the short SOA condition (200ms), while the knowledge that the cue is informative would keep attention focused on the spatial location of the cue for longer aiding response time advantage for the other SOA conditions (500ms 1100ms). The results of experiment 3 however led to the question of whether spatial component of the informative cues affected the response time of the subjects, since like Spence and Driver (1994) the experimental conditions for experiment three was a combination of endogenous and exogenous factors. To test for a purely endogenous orientation, experiment four was carried out with this objective.

Aspects of Autism :: disability disorder autistic

Aspects of Autism In general, autism is the developmental disability that prevents individuals from properly understanding what they see, hear, or otherwise sense. Approximately 3 to 5 out of every 10,000 school aged children have some for of autism, and males with the disorder outnumber females with it by nearly 5 to 1. It is estimated that 1 in every 500 display some autistic characteristics (Williams, xiv). Autism is called a spectrum disorder because there is no one characteristic and it is different in every person. Parents may hear labels such as: autistic-like, learning disabled with autistic tendencies, high or low functioning autism. These labels don’t describe differences in the child as much as the differences in the professional’s training, vocabulary, and exposure to autism (autism zone, review). Autism and related disorders are grouped under the broad heading of â€Å"Pervasive Development Disorder† or PDD. Autism, PDD-NOS (pervasive development disorder, not otherwise specified), Asperger’s syndrome and Rett’s syndrome are the four diagnoses used to describe individuals who manifest some, but not all characteristics of autism (Dalldorf, 1). There is no definite test for autism. Autism is usually first diagnosed in children when they are about 2 years old. A child may display normal or above normal development until this age and suddenly change. It is unknown exactly what causes autism, but it is a biological problem and a child’s environment has nothing to do with the disorder (Martin, 2-4). Also there is no one treatment to help autistic people. There are dozens of ways that seem to help and for every person it is different. First there are the characteristics that are most common in autistic people to varying degrees. Delays in the development of language or no development at all. If it does develop then there is often use of words without attachment of normal meaning, use of unusual metaphors or speak in the formal, and talk in a monotone voice (Martin). They usually avoid eye contact and appear to tune out the world around them. They can appear to be deaf one minute and overly sensitive the next and similar reactions with all their senses. Some autistic people may excel in one area or another such as music, math, drawing, or memorizing facts whether important or not. That was the characteristic displayed in the movie â€Å"Rainman†. However, only about 20% of autistic people have average or above average intelligence (autism zone, review).

Dixie Chicks Among Esteemed Outlaws Essay

â€Å"Dixie Chicks Among Esteemed Outlaws,† by Ashley Sayeau is about the ordeals the Dixie Chicks endured particularly among the Nashville music establishment because of a statement made by lead singer Natalie Maines on the eveof the Iraq war. The author argues the the Dixie Chicks are just one of many artist who have been snubbed by the Country Music Association. To make her point the author compares the controversial lyrics of the Chicks to other â€Å"esteemed outlaws† in the genres history. Johnny Cash one of many vocal critics who was not ostracized because of his beliefs on war, or to his lyrics of â€Å"Men In Black.† Willie Nelson is another artist who was not personalized for his controversial beliefs or lyrics. One of our rights as American Citizens entitles us to â€Å"freedom of speech.† Therefore we should not be condemned for our beliefs. Male artist are not the only one before the Dixie Chicks to speak out on decisions made by the government. As the author points out women artist in the extended history of Country music have been vocalizing their beliefs and opinion that sometimes contradict their record labels and conservative fan base.Loreatta Lynn for example was a pretty controversialwomen’s advocate. She wrote her most memorable lyrics in the song â€Å"Dear Uncle Sam,† which was a early anti-Vietnam protest song. The Country Music Association acts in a cowardly and antithetical way when confronted with its â€Å"outlaws.† My personal beliefs os that of the authors. It is a atrocity on the Country Music Association to ostracize the Dixie Chicksconsidering how antipodal it is to the genre’s history.

Attachment Theory and Child Essay

An attachment is a two-way emotional bond in which people depend on each other for their sense of security. Although we forma attachments through out our lives, psychologists are particualry interested in the attachments formed between a child and his/her primary caregiver.1 This essay will examine the role of attachment in childhood and it’s subsequent formation of relationships. Most babies of mammals exhibit the same patterns as human infants; they seek proximity to the mother and react with anxeity on seperation from her, which is the essense pf attachment behaviour. John bowlby believed that attachment was an innate pattern and it helped infants to survive. Bowlby had observed how baby monkeys reacted with distress on sepearation from their mother for a brief period. The mother and baby both called for each other. This shows that attachment is essential for survival however, it can be argued that research relating to animals cannot be generalised to humans. Bowlby’s theory of attachment is that children have a biological need to attach to their main caregiver as attachment helps serve the purpose of survival. The emotional relationship provides the infant with a set of expectations about relationships which stays with the child throughout life; this is known as the internal working model, and is a pattern for relationships the child may have in the future. If the child experiences love and affection, he/she will come to see him/herself as worthy of love and attention. This is the child’s working model as Bowlby sees it. The working model will determine the child’s relationship with other people and the way the child sees him/herself in the future. On the other hand, if the child experiences neglect or rejectionthey may develop a working model that is based on denial rather than on reality. Such a working model may contribute negatively to the the mental health of the child and the quality of their relationships with others in the future. Mary Ainsworth was a US psychologist who operationalised Bowlby’s concept so that it could be tested empirically. She devised an experimental procedure called the stange situation, which resulted in the classificatin of attachment patterns. In the strange situation an observer shows the caregiver and child into a room and then leaves. The caregiver watches the child play and a stranger soon enters the room. The stranger sits silently at first then talks with the caregiver and then tries to interact with the child. The caregiver leaves the room. This is he first seperation between the caregiver and the child. While the caregiver is absent the stranger continues trying to interact with the child. The caregiver returns and is reunited withnthe child. The stranger then leaves the room and the caregiver follows leaving the child alone. This is the second seperation. The stranger enters the room and once again tries to interact with the child. The caregiver returns for a second reunion and the stranger leaves. The findings resulted in the classification of three attachment types discussed below. Attachment type A, avoidant, is when the child shows apparent indifference when the caregiver leaves the room, and avoids contact when the caregiver returns. The child is apparently not afraid of strangers. Mothers of type A children tend to be insensitive and do not seem interested in their child’s play. Attachment type B, securely attached, is when the child is upset when the caregiver leaves and is happy to see the caregiver return. The child is easily comforted by the caregiver. The mothers of type B children are very intersted in their child’s play and actively support and communicate with the child during play. Attachment type C, ambivalent is when the child is very upset when the caregiver leaves the room, however, the caregiver finds it difficult to sooth the child when they return. The child seeks comfort but at the same time rejects it. mothers of type C children are inconsistent in their reactions to their children. Ainsworth concluded that the primary caregiver’s behaviour determines the attachment type of the child. A sensitive primary caregiver leads to a securely attached child. Insecure attachment will lead to problems in later life. Jerome Kagan (1982) suggested that innate differences in children’s temperaments influence how the environment interacts with them. Another impact on attachment is the family circumstances that a child is part of. A childs socio-economic environment has a major impact on the attachment type the child has. If a family is hit by povery the child may not recieve the necessary support and this could lead to a change in the attachment type. A risk factor in the development of mental health seems to be a lack of formation of attachment to important people during childhood. According to Goldberg (2000), the method is a unique combination of experimental and clinical methods. He he finds it a well standardised procedure which allows for natural interactions. Lamb (1985) claims that this widely used methodology is highly artificial and extrememly limited in terms of the amount of information gathered, and that it fails to take into account the mother’s behaviour. Marrone (1998) finds that although the strange situation has been criticized for being stressful-and therefore unethical- it is modelled on normal everyday circumstances when the caregiver must leave the infant for brief periods of timein different circumstances. However, it can be argued that exposing children to stress in experimental situations can be very different to everyday life. Van ijzendoorn and Kroonenberg (1988) carried out a major review of 32 world wide studies, involving eight countries and over 2000 infants. They found that there are differences within cultures in the distribution of types A,B and C. For example, Japanese studies showed complete absence of type A, but a high proportion of type C. There sems to be a pattern of cross-cultural differences, so that type B is the most common cross-culturally. Type A is reletively more common in Western European countries, and type C is reletively more common in Japan. He differences has been associated with differences in child-rearing. The results of these studies indicated that if we want valid interpretations of the strange situaton in a cross-cultural setting, we need to have good knowlege about child rearing. The cross-cultural validity of the strange situation methods of assesing attachment and the meaning of the classification classifications themselves has been questioned. The meaning of the strange situation has been challenged, in that it focuses on o the measurement of the attachment in terms of the infants reaction to the seperation and the subsequent reunion with the caregiver. It does not take into account that the meaning of seperation may differ across cultures. Japanese children are rarely seperated from their primary caregivers and so the seperation may be a very unusual situation for the child. this may mean something completely different to Japanese mothers and children than to American infants and mothers. Bowlby’s internal working model assumes that although the model can be modified, it remains relative;y stable throughout the lifespan. Hazen and Shaver (1987) were one of the first researchers to explore Bowlby’s attachment theory in relation to adult romantic relationships. They found the attachment theory a valuable perspective on adult love because it could explain both positive and negative emotions. Hazen and Shaver translated Ainsworth’s three attachment styles to make them suitable for adult relationships. Then they devised a â€Å"love quiz† in a local newspaper and ask respondents to indicate which of the three patterns best described their feelings toward romantic relationships. A self selected sample of 620 people, aged 14-82 years, responded to the love quiz. The mean age was 36 years. There were 205 males and 415vfemales. A second study used a sample of 108 college students. The researchers found that 60% of the respondants showed a secure attachment style and 20% showed the anxious ambivalent pattern, and 20% showed the anxious avoident pattern. The research also asked the respondents to describe their parent’s parenting style. People who were seecurely attached had said their parents were responsive and attentive, people who were anxious-ambivalant had rejecting and inattentive parent. Hazen and Shaver theorised that romantic love shares important similarities with early attachment relationships. They also found that differences in adult attachment wre related to how people felt about themselves. Although the researchers found some correlation between parenting style and attachment paterns, they went against drawing too many conclusions as this would be deterministic. In fact, it seems that as people get older, they are more likely to to be able to develop their own outlook and approach to life. The study was ased on a self selected sample and can therefore not be representative. Self report data is not always reliable, and since the study was carried out in the western world it cannot be generalised to everybody across different cultures. It can be seen through the strange situation that majority of infants are likely to develop an attachment type B, although, it is largely dependant on factors such as temperment, socio-economic factors, and parent styles. In addition, it can also be seen that the attachment style developed as a child can have a large impact on the attachment style involved in the formation of subsequent parent relationships.

Little India- a Singapore vignette Essays - Parts Of Speech, India

Little India- a Singapore vignette Essays - Parts Of Speech, India Little India- a Singapore vignette The writer clearly focuses the reader's attention to the colourful majestic scene that lay before him with use of sensory adjectives like "reddish.. yellowish' , blue to white' which brings life to the stunning view where a sense of admiration is over flowing from the writer. The description of the outstanding exterior is been painted to the minds of the readers. further use of adjective like "nostril-teasing' switches on the sense of smell of the famous Indian dishes that's being made by the numerous restaurants . the writers assurance of his cultural foods "one cannot miss' is clearing been portrayed with much confidence . The excitement for tasting the food was displayed by the use of adjective "tantalized', where the writer again provided a vivid image (By the repetition of bright, appetizing colors)of the food in his platter . A nostalgic aura was slightly evoked on the latter half "clear in my mind" , where the writer announces how this place looked identical to tamil nadu "not much different' , .moreover the feeling of being in tamil nadu is further stressed "re-emphasizes the illusion..' , not be much different', where it is clearly evident how the writer misses his hometown and wishes to be there even though he is enjoying at the moment. The factual details bindis mark on woman..' , sculptures depicting..' , again brings more life to the image being created by the writer . this adventurous , and stunning view makes this a memorable experience .

The Essay Experts LinkedIn Advice Covered by U.K. Career Blog!

The Essay Experts LinkedIn Advice Covered by U.K. Career Blog! Last Sunday I was interviewed by Luca Rosi, Editorial Manager at Hays, a leading global professional recruiting group based in the U.K., for his career blog, Keeping ahead of the game. I answered 13 questions and Mr. Rosi published 12 of them in two blog articles on December 1 and 2: How to write a KILLER LinkedIn profile 1 and How to write a KILLER LinkedIn profile 2. If you’re curious to read my answers to the questions below, please visit Luca’s blog. You might also like his most recent entry on how to make an impact at an interview! How to write a KILLER LinkedIn profile 1 Has the role of the traditional CV now diminished given the stellar rise of LinkedIn? Is it as simple as uploading my CV and sprinkling a few keywords to make my profile search friendly? What’s the biggest mistake professionals make with their LinkedIn profiles? What three things can I do today to build my personal online brand? Do I really need 500+connections? What can I do to boost my numbers? If I’m unemployed, should I reveal this in my headline for example? How to write a KILLER LinkedIn profile 2 Would you recommend that I upgrade to a premium account to boost my chances of finding a job? What’s the protocol for recommendations? Surely I shouldn’t have to ask Apart from joining groups (the QA section is no longer), how else can I demonstrate my expertise? How regularly should I be sharing updates and do they all have to be related to my industry? Should I be using more of partner applications such as Slideshare? And finally, what’s the best piece of career advice that anyone has given you? What happened to the 13th question and answer? Here it is: The average age of a LinkedIn user is 41. Is this the platform for graduates or first jobbers? BB: Some of those 41-year-olds are recruiters and hiring managers. So absolutely! Also some new features on LinkedIn are more specifically geared toward younger job seekers. Are there questions you want me to answer? Please post them in the comments!

The role of mean variance analysis in the area of portfolio management Essay

The role of mean variance analysis in the area of portfolio management - Essay Example It is therefore computed as the Variance of the returns: Var(R) = [R-E(R)]2 However, the importance of means and variances of assets are far more apparent in the construction and management of an investment portfolio. Essentially an investment portfolio is best understood simply as a combination of individual assets/investments that are held together by the investor at any point in time. But, the importance of risks and returns of individual assets is limited to the significance it has for the risk and return of the entire portfolio (Linter, 1965). It is how the portfolio performs that is the primary concern for the investor. Presumably, due to the additive property of means, the returns from the portfolio equal a simple weighted average of the returns on the individual securities that constitute the portfolio. We can calculate expected returns from a portfolio of investments as functions of probable returns from the portfolio given the probability distributional properties of the re turns or alternatively as weighted averages of expected returns of the individual returns. The weights on the expected returns for are simply the shares of wealth invested in each asset as a proportion of the total wealth invested on the portfolio (Markowitz, 1952). The variance of the portfolio however is less than the weighed average of the variances of the individual investments provided the returns to these investments are not independent, i.e., their correlation is not zero. Since the objective of creating a portfolio is to minimize risks through combining assets with correlated returns, the variance of the portfolio typically is smaller than the weighted average of the individual investment variances. The implication of this outcome is that risk can be lowered for any given return by diversifying the portfolio since the variance of the total portfolio includes additional covariance terms and more negatively related assets imply a smaller value for this term (Sharpe, 1964). For a portfolio with more than 2 assets, the portfolio risk is captured by the variance-covariance matrix of the returns of the portfolio. The investor’s problem is to maximize the expected returns from a portfolio for a given level of risk or alternatively minimizing the risk subject to a given expected portfolio return. This can be reformulated as a problem of choosing the weights on the individual assets to minimize the variance of the portfolio for a given expected return. The set of weights that ensure this comprises the efficient set. Theories of optimal portfolio selection are concerned with constructing the most optimal set of weights for individual assets that ensure maximal returns or minimize risk. Thus, the formulation is that of a constrained optimization problem where either the mean returns of the portfolio are the objective function and the variance serves as the constraint or vice-versa. Here in lies the importance of Mean-Variance analysis for portfolio managem ent. However, Mean-Variance analysis of portfolio management has the following drawbacks: Prudent investors may be concerned with more than just the mean and the variance of the distribution of returns. The mean and the variance are the first two moments of any distribution and if the returns of the portfolio follow a normal distribution, then it is fully characterized by just the first two mom

How to use a Rubber in Mobile Phones Case Study

How to use a Rubber in Mobile Phones - Case Study Example These devices represent one of the most advanced (sophisticated) technologies ever developed by human beings (Karim 2010). Through them people can communicate with each other, surf on the internet, listen to music, watch videos, and play games among other functionalities. The various functionalities of mobile phones are normally enhanced by design and use of a variety of components in their manufacture. In this regard, mobile phones normally consist of several components, and these components are made from a wide variety of materials (Chan 2007). The materials from which mobile phones components are made include plastics, rubber, magnets, paper and metals among others. This paper, therefore, aims at investigating how rubber is currently used in the design and manufacture of mobile phones. The paper also aims at investigating the alternative areas in mobile phone design and construction that rubber can be used. Main parts of mobile phone and their use The main components of mobile pho nes are: battery, SIM card, circuit board, keyboard, speaker and microphone, antenna, software, and Liquid Crystal Display screen (commonly abbreviated as LCD screen) among others (Mueller 2013). Circuit board Circuit board is amongst the most important components of a mobile phone. ... The chips on the circuit board can perform numerous calculations (always millions of calculations) in a single second. The circuit board chips’ calculations are normally performed to decompress or compress voice stream (Harris 2006). Other than chips, another component that is available in the mobile phone circuit board is digital signal processor (commonly abbreviated as DSP) (Mueller 2013). This component is designed to perform operations related to manipulation of digital signals at greater speeds in a single second. Another component that is available in mobile phone circuit board is micro-processor. The microprocessor is responsible for three main functions; these functions are stated below: i. Coordination of all the functions of the mobile phone circuit board. ii. Processes commands as well as control signals related to connecting mobile phone to base station (also known as the cell phone tower). iii. Handles as well as coordinates the functions of display and keyboard. (Mueller 2013) Other components that are associated with mobile phone circuit board are ROM (the read only memory) and chips associated with flash memory. These components are responsible for the running and storage of the mobile phone’s operating system and software applications (Mueller 2013). Mobile phone’s speaker and Microphone Other than the circuit board, speakers and microphones are other important components of mobile phones. It is through the speakers as well as the microphones that communications between individuals are made possible (Harris 2006). Mobile phone microphone is responsible for converting the sound signals to electrical signals. The

SCHOOL OF SOCIAL SCIENCE AND PUBLIC POLICY-CASE STUDIES IN POLICY PowerPoint Presentation - 1

SCHOOL OF SOCIAL SCIENCE AND PUBLIC POLICY-CASE STUDIES IN POLICY DECISION - PowerPoint Presentation Example However, an analysis of the economic and implications to the industry indicate that the project was a worthy venture. In addition, international pressure, technological and issues pertaining to foreign policy indicated that the project was worthwhile. In looking at the procedures followed in estimating the cost of producing the TSR-2 planes there is the realization that budgeting was a major problem. The budgeting process might have been a bad note to begin a project of this caliber, but one still needs to understand that the project was fairly new and the details were still hazy. The BAC Company gave the government a fairly good deal of  £ 625 million but the government’s final offer stood at  £ 620 million. The general realization is that there were many problems that had already been associated with the project other than the cost that influenced its final cancellation. The over-politicization and concentration on the problems overshadowed the long term economic benefits of the project. For instance, the fact that the Australians opted for the America F111 did not imply that they were not ready to buy the TSR-2. TSR-2 was superior technologically and maybe the Australians wanted a better deal with better terms. For instance, the Australians could have been allowed to test the TSR-2 using their own pilots in British Soil. The TSR-2 project also happened at a time when the government had placed strict regulations governing military expenditure. In addition, the bureaucracy created by the Ministry of Defense and Ministry of Supplies presented numerous challenges for the project at different stages; these factors only magnified the already evident skeptism surrounding the project. The government was looking at the amount of revenue that would be immediately saved and perhaps channeled in other areas instead of concentrating on the long term benefits of the project. However, the number of jobs

Issues And Assumptions Of Hotel Mangement

Issues And Assumptions Of Hotel Mangement The following report is a thorough analysis of the outrigger Hotels and Resorts case that describe the current Information Technology (IT) being used by this firm and the Information System resources that are being employed by Outrigger Hotels and Resorts. We will first start by giving a brief background history of the company and then analyze the current business structure and the Information System currently being employed. Key Issues and assumptions are identified from the case and thoroughly analyzed. Additional SWOT (strength, weaknesses, opportunities and threats) analysis questions are answered and finally, additional recommendation on how Outrigger can improve their current IS and IT infrastructure are provided to improve the future outcome of Outrigger Hotels Resorts. INTRODUCTION: Outrigger Hotels and Resorts is a management company that is owned by its holding corporation, Outrigger Enterprises. It is one of the largest, privately-held leisure lodging and hospitality firm in the Asia Pacific and Oceania. With rapid growth, Outrigger is expanding its presence throughout the Hawaiian Islands and the south pacific. By the dawn of the 21st century, the industry was estimated to have exceeded $295 billion in sales (Outrigger, 2010). With more than 60 years of hospitality experience, Outrigger has a diverse product portfolio that include highly successful, multi-branded line of hotels, condominiums and vacation resort properties, including Outrigger Hotels resorts, OHANA Hotels Resorts and Outrigger Condominium Collection (Outrigger, 2010). It is considered as one of the leading destination and vacation spots in the Hawaiian market with above average performance levels of the global industry (Piccoli, G., 2005, p. 106). KEY ISSUES AND ASSUMPTIONS: Main focus is to gain competitive advantage. Currently in waves 1 and 2 of the Waves of Innovation development of its electronic interfaces with their wholesalers. But not all wholesalers were interested in automating The firms integrated CRS/PMS (Central Reservation System/Property Management System) IT infrastructure Stellex, failed to migrate with a modern platform that was thought to simplify connectivity with the other off-the-shelf computer systems Having a Central Reservation Office (CRO) operating in Denver, Colorado. Reservations were centralized for all properties in Hawaii and beyond Hawaii, reservations was taken at each property. Issues with distance, high telecommunication costs and unacceptable reliability of international network led to a decentralized structure. Competitive pressures raising the importance of integration as larger branded hospitality and resort companies are entering the market. travel agents and wholesalers were finding the condominiums hard to sell advancements in technology and the overall internet boom proving a challenge for outrigger to keep up with and jeopardizing Outriggers future stability Detailed description: The main concern that Outrigger had was to analyze the current outriggers business strategy and to come up with an appropriate IS vision, IS architecture, and a strategic IS plan for outrigger hotels and resorts that not only gives Outrigger competitive advantage but also ensures future stability and success of the firm. When looking at IT and how it is used by industries and enterprises, waves of innovation chart is used (provided in the appendix, figure 4) that identifies the current evolution of IT within a firm (McNurlin, Sprague, Bui, 2009, p. 46). Currently, it is our assumption that Outrigger Hotels and Resorts are in Wave 1 and Wave 2. Their main goals are to reduce costs (Wave 1) and in leveraging investments (Wave 2) that focus on cutting cost through organizational effectiveness while increasing corporate assets and profitability (McNurlin, Sprague, Bui, 2009, p. 47). Outrigger achieved in reducing costs by automating manual processes to wholesalers such as billing and invoicing generating organizational effectiveness. They gained competitive advantage by implementing the electronic interface to be used by wholesalers. As shown in Figure 4, both Wave 1 and Wave 2 are below the line as this identifies that systems were developed mainly for administration, finance, and manufacturing (McNur lin, Sprague, Bui, 2009, p. 47). Furthermore, with the outsourcing of their website and web services, they introduced online chat to better help their customers and provide more information to them. Although this can be regarded as Wave 5 under the Waves of Innovation as it shows how IT is used to communicate directly with consumers, thereby leading to new marketing, distribution and service strategies (McNurlin, Sprague, Bui, 2009, p 47). Also what can be considered under Wave 5 is the adoption of a dynamic package that Outrigger serves that appeals to travellers, suppliers, even travel agencies. It provides the option and flexibility to choose air, hotel, car rental and even activities, ticketed independently and then priced out as a bundle to the buyer. This is another example of how Outrigger is reaching consumers and creating opportunities (Wave 5 in Waves of Innovation) by directly communicating with their prospective clients, making use of internet and e-commerce (McNurlin, Sprague, Bui, 2009, p. 47). Outrigger Hotels and Resorts historically maintained a highly centralized organization structure. As the firm grew in size from Hawaii locations and expanded internationally such as Australia, Outrigger remained consolidated and offered centralized services where possible such as in accounting, IT, finance, engineering, purchasing etc. The challenge that was presented with their Australian resorts was of distance and real-time coordination of the reservation system with the central reservation service. Within the IT infrastructure, the firm felt that its current centralized IT infrastructure was the source of competitive advantage. Their software Stellex was an integrated Central Reservation System/Property Management System (CRS/PMS) which was upgraded to Stellex 2.0 in 1992 to provide revenue management functionality and reservation center support. But with the expansion of the firm internationally, they ran into issues such as high telecommunication costs to and from Hawaii and the unacceptable reliability of international networks. Therefore, they did not extend their centralized model to their operations in Australia and the Pacific. Outriggers IT professionals did minimal application development wrote customized reports, and configured and interfaced with off-the-shelf applications. Even their website development and web services were outsourced and hosted by a third party in Portland, Oregon. Their main competitive advantage that outrigger had was the development of real-time electronic interfaces with wholesalers as mentioned above. Outrigger felt that with the use of technology, electronic interfaces will generate substantial efficiencies, including automatic billing and invoicing without human handling and thus lowering costs. But not all wholesalers were interested in automating reservation processing. The lack of interest was generated from those doing small operations or those for whom Hawaii and the Pacific represented a small percentage of business. Not only that, but the electronic interfaces proved to be expensive to maintain and replace and didnt provide the expected goals that Outrigger envisioned to gain to get beyond their competitors (Piccoli, G. 2005, P 113). System integration is the trend that allows different departments to have communication and information flow amongst each department and thus making technologies and systems co-exist with one another to work together. This is usually accomplished by implementing and ERP system that provides the accessibility of working from a single computing platform integrating different departments and functions across an organization (McNurlin, Sprague, Bui, 2009, p. 333). With stellex software though, it failed to migrate with the modern platform that integrated other off-the-shelf application prompting outrigger to re-evaluate Stellexs role. Additionally, Stellex also failed to interface with outriggers Point of Sales (POS) system which were old and needed to be upgraded first. Therefore, the whole project was aborted. Outriggers management is also in need of change management. They had this misconception that they did not want to extend their centralized model in operations because of high telecommunications cost and the unacceptable reliability of international networks. They had no central servers, stand alone systems and their use of outsourcing was limited to website development and hosting. Their data management systems consisted of data marts setup to hold detailed information for a maximum of three years, and later they would consolidate this data for aggregate analysis. Overall, Outriggers management felt that their IT function was enabling them complete success and that their IT function would be able to operate more efficiently than its competitors. QUESTIONS: What are Outriggers most important internal business strengths and weaknesses, as well as, the external opportunities and threats to their competitive environment? Strengths: Through Partnerships and management agreements with third party owners, Outrigger added properties on Maui and Kauai and grew to 26 locations in the Hawaiian Islands. Furthermore, through partnerships, joint ventures, acquisitions, and new developments the firm grew internationally adding properties in Guam, Fiji, Tahiti, Australia, and New Zealand thus becoming geographically dispersed. They also begain to diversify their product portfolio by adding condominium resorts The changing of their name from Outrigger Hotels Hawaii to Outrigger Hotels and Resorts and rebranding their off beach hotels in Waikiki to launch a new hotel brand name OHANA Hotels of Hawaii. OHANA became the largest Hawaii-owned operator in Waikiki catering to budget travelers looking for value on off-beach properties. Even though they were expanding their firm and buying properties (both on-beach properties/condominiums and off-beach budgeted properties) their commitment in their identity remained the same. Providing hospitality and sense of place to their guests visiting and a leisure experience that is rich in culture and the characteristics of their destination. 2004 data showed outrigger as being the stronghold in the Hawaiian market with performance levels above the average of the global industry. By 2005, Outrigger had a portfolio exceeding US $1.4 billion and approximate revenues of US $45 million. It awarded their success of their destination markets and to the well-being of airlines serving its destinations. Being quite isolated from any large population pool, Hawaii is a classic destination market with an exclusive fly-in customer base. Their Stellex software proved to be an anchor from which all operational systems connected, including telephone switches, call accounting, and in-room entertainment. All the Hawaiian islands had access to Outriggers centralized IT system which was served from the Honolulu-based data center, through the firms Wide Area Network. Their management of their multicultural and multilingual employees and guests in a multicultural environment adding to the richness and culture of their organization. Also, engaging in a non-unionized business in a heavy unionized Hawaiian labor market. Operating properties that have good location, strong travel distribution network and employees who provide hospitality from the heart adds value and creates a differentiated product. David Carey Use of outsourcing was limited to website development and hosting. Weaknesses: Even though condominiums represented an increasingly important share of the total portfolio of properties, travel agents and wholesalers found them hard to sell. Not only are condominiums expensive, but they were also complex and proved to be a non-standard product from what Outrigger offered. It appealed to independent travelers and are built to serve as primary or vacation homes for the tenants offering little office or staging space for management companies to operate in. They also lacked typical hotel services and departments such as food and beverage, room service, laundry, and daily maid services. Thus, there was a lack of reasoning involved on Outriggers behalf when they decided to expand their firm into condominium market and acquiring expensive properties. As Outrigger started to diversity their product portfolio, the profile of their customers and competitors also changed. Traditionally targeting to middle class travelers and families with income below $100k a year, they became to target towards leisure travelers. A typical guest staying at their premium brand was often a multigenerational customer with a sense of loyalty to the brand and an income exceeding $75,000. Their guests became exclusive leisure travelers. Outrigger still relied on the traditional system of faxing. Reservations were taken at each location and almost all the reservations were faxed to the property. Although Outrigger was expanding rapidly, they had yet to find an integrated solution for international properties namely for operations in Australia and Pacific. Having centralized stand alone systems or legacy systems. It created high telecommunication costs to and from Hawaii, as well as international networks proved to be unreliable. Their Stellex software failed to migrate to a more modern platform that was thought to simplify connectivity with the other off-the-shelf computer systems. Point of Sales (POS) systems were not centralized and couldnt be interfaced with Stellex software as they were old and needed to be upgraded first. This resulted in inefficiency as a manual charge voucher had to be manually written. Data marts were setup to hold detailed customer information for three years, but later this data would be consolidated and it would only provide aggregate analysis. Outsourcing was done to website only. Opportunities: Investments in condominiums provided a way for expansion to expensive properties. It created value to on-beach property location spots Condominiums also appealed to independent travelers and couples who desired privacy. Hawaii is a classic destination market Competitive pressures will raise the importance of integrated system and the benefits that come along with it within Outriggers IT infrastructure. Better integrating of its international properties is a crucial stepping stone to the firms continued success. With the increasing competition in its key markets, outrigger should also look towards strengthening their electronic presence and relationships with their distributers, improve their trademark hospitality and customer service. Threats: More competition from larger brand competitors entering into the market. Hawaii is the classic destination spot and many competitors are entering into the Hawaiian market. More larger branded hospitalities and resorts are entering into the Hawaiian market Not all the wholesalers were interested in automating the service of billing and invoicing for small operations IT infrastructure needs to be upgraded and changed to keep up with modern platforms. Competitive pressures will raise the importance of integration systems within Outriggers IT infrastructure The change in the overall hospitality distribution is also rapidly changing. Historically, travel agents would provide significant amounts of information, counseling, and reassurance to leisure travelers, but more and more consumers are turning to the internet for this information. Thus, Outrigger should challenge populating the new electronic world and create a powerful presence. The emergence of online agencies such as Expedia has created significant opportunities and threats. Explain the strengths and/or weaknesses of Outriggers existing infrastructure i.e. Information Systems Technology, People (users and IS staff), and Data. Include your assessment of its performance today as well as how well equipped it is to support future needs. Outrigger existing infrastructure includes the overall establishment with their Stellex software. It was introduced in 1987 as a COBOL application and guaranteed complete redundancy and 24/7 uptime. Later in 1992, and update to stellex, Stellex 2.0 was introduced by Outrigger which ran on Sun Microsystems UNIX platform and provided revenue management functionality and reservation center support. They also implemented JD Edwards ERP system as a foundation for their back-office operations. This led to Outrigger having a competitive advantage by having centralized IT infrastructure (Piccoli, G., 2005, p. 111). All of the properties in the Hawaiian Islands had access to the Outriggers centralized IT systems and was served through their Wide Area Network based in Honolulu. Stellex provided the anchor to which all other operational systems connected, including telephone switches, call accounting, and in-room entertainment. Due to the high telecommunication costs to and from Hawaii and the unreliability on the international networks, Outrigger did not extend this centralized model to its operations in Australia and Pacific. The properties in Australia and New Zealand which were all condominiums, used standalone Property Management Systems (PMS). None of the properties in Hawaii had a server on property and these other regions used standalone PMSs and on-property reservations. Additionally, Outriggers IT professional engaged in interfacing off-the-shelf applications and writing customized reports with minimal application development. The use of outsourcing was limited to the Web site that was developed and hosted by a third party in Portland, Oregon. But to maintain the integration of the direct channels, Stellex served as the booking engine behind Outriggers Web site. The development of electronic interfaces with wholesalers was considered a key initiative and was custom-developed by the firms IT group using XML (Piccoli, G., 2005, p. 113). This provided real-time electronic interfaces for wholesalers allowing them to check availability, to get reservations instantaneously, to provide automate billing and invoices, and ultimately lowering any estimated costs. However, not all wholesalers were interested because of Outriggers small percentage of business. In 2001, business intelligence software, a data mart and analytical tools, were acquired from E.piphany and the application ran on Windows 2000 platform. Their data management system could hold data for up to three years, and then it would get consolidated for aggregate analyses (Piccoli, G., 2005, p. 118). Being able to harness the analytical power of E.piphany to do forecasts and generate business intelligence, outrigger could better use the data for marketing and operational analysis as well as incorporate information into their daily operations with improved efficiency and service to their customers. With regards to their IT staffing and organization as a whole, an organization chart has been provided in the appendix section detailing the distribution of duties and responsibilities among Outriggers IT staff. The overall IT function was organized along user needs one IT professional in charge of Australian properties application needs. The hardware support was contracted out to local vendors. Outriggers senior executives found technology a great asset to enable communication and felt confident that the IT function was enabling the firm to compete effectively and that they were operating more efficiently than their competition (Piccoli, G., 2005, p. 116). As the firm was expanding aggressively, they still had yet to find an integrated solution for their international properties. Some even questioned the viability of reinvesting in Stellex. The IS group felt that their legacy system namely their ERP, integrated PMS/CRS, and electronic interfaces with distribution partners was serving the firm quite well. They were prompted to re-evaluate the role of Stellex after a failed attempt to migrate a more modern platform thought to simplify connectivity with the other off-the-shelf computer systems in the portfolio. Outrigger engaged in limited formal technology training and relied mainly on on-the-job training when it came to software applications. This approach however created difficulties for people who were hired from outside the firm. With the latest advancements in technology, even the guests who arrive to resorts expect to have access to their technological needs. Eg wireless access and thus outrigger should look into future to provide that feasibility to their guests. Additionally, it would be best to strengthen their internet presence and populate the electronic world strengthening their electronic relationships with their distributers, improving their own trademark hospitality and customer service. Although currently their firm is doing well, but for the future, a better integrated system that connects all the international properties is a crucial step in enabling the firms continued success. Developing a right kind of information strategy and developing a clear vision for the role of IS and a solid IS architecture are a crucial step in enabling these goals. Based on your assessment of the case, state your key recommendations and rationale to Outriggers senior management to ensure that it competes successfully. To compete successfully in the future, a key recommendation for Outrigger is to implement a change in their overall current IT and IS systems and strategy and look towards the advantages that are offered by a complete ERP system. An ERP system aims to integrate corporate systems by providing a single set of applications from a single application (McNurlin, Sprague, Bui, 2009, p332). Although Outrigger has already implemented the JD Edwards ERP as their back-office operations, its more advantageous to have the ERP system integrating the whole overall different departments and properties together with one module and have information flows in real time. These days, an ERP system is used extensively in almost every major organization whether it be in manufacturing or distributing services, an integrated ERP system allows a firm to gain competitive advantage. Not only that but competitive pressures have raised the importance of integrating business processes and thus, the underlying info rmation system. Additional motivations for ERP implementations are provided in Figure 4 outlining the advantages of an ERP system implementations. To realize the benefits of ERP, Outrigger must therefore change its organizational structure and culture. APPENDIX CASE 1: OUTRIGGER HOTEL RESORTS Outrigger Organization: Figure : Organization Chart Outriggers Infrastructure: Figure : Timeline of Major Infrastructure Developments at Outrigger Waves of Innovation: Picture2.jpg Figure : Waves of Innovation Motivations for ERP implementations: Figure : Motivations for ERP implementations

Zoecon Corporation - Strike Roach Ender :: Case Study, solution

To:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Executive, Zoecon Corporation From:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Date:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Thursday, February 17, 2005 Subject:  Ã‚  Ã‚  Ã‚  Ã‚  Strike Roach Ender Introduction Projected Industry Consumers  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Professional Projected Growth Rate of 10% annually  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Projected growth rate of 8% annually Projected sales of $4.4 million   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Projected sales of $2.7 billion Flea IGR Introduction – Similar Scenario †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Great success of introduction of flea IGR PRECOR into PCO, veterinary and pet store markets. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In 1980 Zoecon broke into the supermarket segment by selling the PRECOR ingredient to it’s competitor dCon †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In early 1983 Flea Ender (using PRECOR) was introduced to supermarkets by Zoecon – 11 % of the market was captured by late 1983 †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Flea Ender’s success attributed to a second 3rd party competitor S.C. Johnson †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  By 1985 Strike Flea Ender had captured 18% of the flea pesticide market and continues to achieve it’s profit objective Consumer Test Market Analysis Zoecon’s introduction of the Strike Roach Ender has captured a substantial portion of the test area household market segment. As seen in Table A the brand was recognized by over half of the households in the market and 6 %,( 70,200 households) of those households purchased the brand, resulting in a profit of $ 247,180.40. Though repeat purchases were also high at 30% (21,060 households) the profit generated was not enough to sustain a revenue in the trial market. Zoecon ended the market in a net loss of $$1,230,819.40. Figures are further broken down in Table A. Contribution margins were also high for Strike Roach Ender. Aerosol Strike had a contribution margin of 55.1% and fogger had an even higher margin of 57% as seen in Table B. Table C projects the break even analysis in both units and dollars as a basis for further projections. As seen in Table C substantially larger sales are required to break even. Industry Market Analysis Using the techniques from the test market estimates of market share and projected sales for the 19 city (80% of trial insecticide volume) are made for the introduction of Strike Roach Ender into the household market. I also chose to increase the advertising budget by 20% which increased costs to upwards of $12 million. This further drove the net loss to a final projection of $6,844,476 as seen in Table D. Much like the test market Contribution margins were also high for Strike Roach Ender. Aerosol and fogger Strike had a contribution margin exceeding 50% as seen in Table E. Table F projects the break even analysis in both units and dollars as a basis for further projections.

Advertising: the Magazine Game Informer

Informer an advertisement for Old Spice caught my eye. The reason for this was because it was large scale, in your face, and took up two pages. The way that this ad established and reinforced the brand name was very clever. The ad used very neutral, warm welcoming colors such as dark orange, and blue with bold white text. This seems to be a typical old spice ad in my eyes. I say this because the way old spice portrays its self is humorous but at the same time, without a doubt seriously manly.This is an obvious point, because in the add the man is covered in the old spice foaming body wash while riding a giant crow away from the sunset while being struck by lighting. This makes a very bold point that it is the manly of manliest body washes. This is apparent because not any average man could tackle riding a giant crow as well as a substantial lightning strike all while covered in a foamy blanket of body wash. When it comes to the question of what I think they are trying to create, I be lieve they are trying to portray this superior man of men image.I am able to link this ad with others that I have seen for old spice in the same manner. Such as a commercial I remember about â€Å"the man that your man could smell like† the slogan of the ad is that â€Å"We're not saying this body wash will make your man into a romantic millionaire jet fighter pilot, but we are insinuating it. † This reinforces my point that the company Old Spice is trying to create a superior image that their body wash represents. Back to the magazine ad, I feel that creating this superior image targets young as well as older men.They appear cool to a younger age group while also targeting a more middle age group that represents everything they could have been in their lives, but can be by using their body wash so as insinuated in the commercial I talked about previously. The placement of this ad in the magazine is more towards the end. The ad itself is outlined by a white border, whi ch complements the bold large white text. The man riding the massive bird takes up one page while a close up of the mans face takes up the other half.This is important because I believe that they are trying to show what the man is capable of by showing him riding the bird while holding the body wash, while on the other half of the ad they show a close up of his face, which displays confidence. You can tell this by his facial expression. He seems sympathetic but also sincere at the same time. While on the other hand he is riding the bird with a yelling face, such as athletes do when they are getting â€Å"pumped† up. This is relevant because this is an NFL endorsed ad.I believe that this can also portray two sides to the body wash, such as confident and outgoing but also compassionate. This may also have to do with the scent â€Å"showtime† that they are advertising. Which probably has to do with meaning business. This ad influences me, and attracts me to their product because I feel that this scent will make me feel as if I am more confident and ready for business, or â€Å"showtime. † This is something that is important to many people as well as me.If I am feeling good about myself and how I smell, I may be more apt to be more outgoing and in a better mood throughout my day or night. I feel like people are looking for products that give them more drive. I say this because that is something that I look for, such as more appeal and confidence. Overall, I believe that this ad is trying to impose the â€Å"coolness† that everyone wants. They are able to do this by showing two different sides of a person through this two page-spanning ad designed around the scent â€Å"showtime. This is represented through the warm subtle colors surrounding the ad, with the popping lightning bolt striking the man and the body wash bottle in the background. Which is displaying the more confident outgoing side of the scent. These are important characteri stics, because when it comes to smelling right it is very important. People do not want over dominating scents, they want scents that attract others, and give them a new sense of achievement and accomplishment like old spice portrays this scent to be.

Concept and Value of Entrepreneurship

Question: What is entrepreneurship? Illustrate your answer with suitable examples from your home country. Nowadays, entrepreneurship places an important determinant of development in the society and regarded as the â€Å"rock stars† in the business world. According to Global Entrepreneurship Monitor (GEM), entrepreneurship is defined as: ‘any attempt to create a new business enterprise or to expand an existing business by an individual, a team of individuals or an established business’. It means that the individuals or an established business are able to make a unique, innovative and creative contribution whether in employment or self-employment.At the same time, entrepreneurship represents people who are driven to act on opportunities and environmental catalysts in the face of limited resources. At its core, entrepreneurship is starting a business from idea conception to managing the company for the long term. There is no doubt that entrepreneurship deserves the reputation for the reason that it has the level of freedom of which traditional managers can only dream. ( Morrison, 2000) In order to inquire entrepreneurship deeply, this article illustrates two essential parts to analysis entrepreneurship.The first aspect is giving the concept of entrepreneurship including the explanation of entrepreneurship and discussing whether entrepreneurship is aroused from nature or nurture. The second part is considering the value of entrepreneurship. Part one: the concept of entrepreneurship Entrepreneurship can be explained into various approaches, including economic approach, personality approach and other approaches. In this part, the article put emphasis on the economic dimension and personality dimension to analyze the features distinguished entrepreneurs.The role of entrepreneurship is embedded in the mainstream economic models. Considering the direction of causality between entrepreneurship and economy, it can be proved that economic development g enerates many opportunities which can transform new ideas and create the new enterprises. On the contrary, the creation of new industries and the innovation of existed firms which stimulated by entrepreneurship may stimulate the economic growth. Therefore, entrepreneurship can be regarded as both the cause and effect of economic development.From an economic perspective, the measure of entrepreneurship is the contribution of new firm formation. Entrepreneurs are more than a business man, they are the speculative trader which is skilled to put forward new ideas, grasp the opportunities and combine the effective management with innovation in the risk and uncertainty background. When starting up a new enterprise, there are a number of jobs available can be generated. When facing with the economic slump and financial crisis, entrepreneurs can drive the company get out of the trouble by seizing opportunities and making innovation.There comes a conclusion that the entrepreneurs as the agen t of economic change so that it makes huge contributions to economic growth. ( Oscar, Javier & Pablo, 2009) It is far from enough for explaining the entrepreneurship in economic rationale. Economic perspective ignores the special human abilities and differences in human values, capabilities and power of human will result in different practical solutions. Therefore, it is essential to take the personality into account. Personality traits aim to using the characteristics of individual to explain the differences of individual actions when facing the similar conditions.Personality traits also explain the behaviors of entrepreneurs. There is no doubt that the individual personality of entrepreneurs stimulates their passions, social interactions and creativeness. In order to give a deep understanding of entrepreneurship, there are several traits which have a close relationship with entrepreneurship. ( Littunen, 2000) Innovation is the soul of entrepreneurship. Hampered by uncertainty and limited resources, entrepreneurs should to reply the variety agile efficiently and become creative in facing the challenges.Since the essence of entrepreneurship is doing the different things rather than making something better, the lack of innovation will result in the decline of enterprise, even perishing. In the point of view of CEO Zhang Ruimin, entrepreneurship is the creative destruction, if the enterprise attempts to make great achievements, there is a need for enterprise to destroy themselves, and otherwise they will be destroyed by other firms. Thus, recently, Haier put forward an idea that enterprises should be adapt to the demand of epoch development other than willing to success.Haier relies on the pursuit of innovation perseverance by the means of setting up an independent operation mode of the win-win body successfully become a leader in the industry. ( Okpara, 2007) Adventure is the nature of the entrepreneurial spirit. Facing with the potential risks and uncertainty, it is impossible to possess entrepreneurship if lacking of adventure. It is said that you must kiss a large number of frog to find the princess. It means that entrepreneurs should have to experience setbacks and failures in order to be success. Liu chuanzhi is the representative of entrepreneur in china.Although he has been relieved from this office, he still keens to start new businesses. Regardless of facing risks and many challenges, he intends to transform Lenovo into an enterprise which produces enterprises. It can be drawn that entrepreneurs have the spirit of adventure and dare to be the first one. (Hadji, Cocks & Mueller, 2007) Social vision is the key to entrepreneurship. Social vision can be regarded as a strong sense of obligation and destiny to satisfy human needs. Possessing social vision promotes entrepreneurs to find the opportunities and act as an agent of social age.Li kaifu, the CEO of Innovation Works, stress that entrepreneurs should spare no effort to produce m ore social returns. He proves himself through actions. September 4, 2009, Kaifu Lee resigned from Google to run his Innovation Works as an angel investor and create new models for society by his huge influence. Li kaifu has the sense of obligation and aspiration to make contribution to social and economic development by creating new business and innovation. What’s more, there are many other characteristics which are associated with entrepreneurship such as locus of control, determination, and trusting and trustworthy.When entrepreneurship attracts public’s attention, there is a heated debate aroused about whether entrepreneurship is caused by nature or nurture. Some groups believed that genetic factors existed to drive people to engage in entrepreneurial activity. There is no doubt that some kinds of specialities are people born with, such as the innovativeness, adventurous and locus of control. These characteristics are determined by genetic factors rather than traini ng or other environmental factors. It is insisted that genes may have an influence on chemical mechanisms in the brain so that people maybe more willing to pursue entrepreneurial activity.Genes also affect individual characteristics which can make entrepreneurs different from others, such as people who possess characteristics of innovativeness and locus of control are more likely to throw themselves to the entrepreneurial activity. ( Kroeck, Bullough & Reynolds, 2010) Genes entrust people the ability to be more sensitive than others to environmental stimuli, it means that entrepreneurs are easier than others to master the social change in order to prepare in advance. What’s more, genes may make people to good at find favourable factors and opportunities to ensure the company development.Therefore, it is nearly impossible to find a simple formula or entrepreneurship that can be trained, the specific characteristics and habits possessed by the successful entrepreneurs was inher ent. ( Kenney & Mujtaba, 2007) However, some groups take the opposite view that entrepreneurial leaders are made rather than born. They consider that there is hardly existed entrepreneurship gene for the reason that the majority of entrepreneurial leaders start at a young age. According to the survey, about 33% of the entrepreneurial leader said that working in the corporate environment makes essential contribution to the success of their business.At the same time, 45% of entrepreneurs establish their own businesses after the age of thirty. Although there still have young entrepreneurial leader, it is no doubt that the knowledge they acquire in the college and the personal experiences through the corporate and social environment are essential to their success. In spite of the young age, over a half of entrepreneurs regarded themselves as the â€Å"transitioned leader† for the reason that they have spent a much time in the traditional employment before starting their own busin ess. The education and experiences lay great foundation on the entrepreneurs.It can be concluded that entrepreneurs are aroused from both nature and nurture. Some unique characteristics of entrepreneurship which include creativeness, locus of control and risk-takers are born with and can not be taught, these characteristics make the entrepreneurial leaders apart from the traditional managers. Nevertheless, becoming successful entrepreneurs and running the business successfully in the long term are not simply requiring the specialties, but also depending on the combination of internal and external factors, consisting of education, timing, culture, social environment and sometimes luck.Part two: the value of entrepreneurship Almost without exception, entrepreneurship brings a lot benefits to individual, companies and society. Most importantly, entrepreneurship indeed generates great economic benefits so that it should be attach importance to. Actually, entrepreneurship is regarded as a challenge for people. It requires people to break the traditional thinking of managers and become the risk-taker and create a new business. Although it may be difficulty for people due to the lower median incomes and more volatile and less secure, entrepreneurs could earn self satisfaction and rewards which is an opportunity for them.At the same time, developing the entrepreneurship can generate self sufficiency which can create the wealth. According to the top ten popular entrepreneurs in china which is ranked by Forbes, consisting of CEO Ma huateng in Tencent, CEO Ma yun and other entrepreneurs, the aim of ranking is to make entrepreneurship internationally respected and admitted. Therefore, facing uncertainty risks and challenges, entrepreneurs are still willing to create their own business and achieve their values. Firth & Mcelwee, 2009) Entrepreneurship also plays the dominant role in the enterprise development; it is the major source of the enterprise core competitiveness. T he core competitiveness of enterprise is regarded as the extension of entrepreneurship and it can be reflected by the visionary and vigorous leader. As being the unique position in company, it is important for entrepreneurs to take responsibility of risk activities such as the organization innovation, management innovation and value innovation.For example, in 2002, Huawei was facing the challenge of lacking of technology advantages and entering the cyclical downturn, CEO Ren zhengfei carried out the deep reform which includes industrial restructuring and internal restructuring and finally enterprise met the success. It proved that entrepreneurship does not simply constitute the internal driving force of development, but also become the external development opportunities. Entrepreneurship makes huge contribution to the social development, especially in economy.Entrepreneurship generates a large number of employment opportunities by the establishment of new business which is treated a s a significant input to economy. It is also improving the level of productivity by boosting the GDP rates or tax contributions. Moreover, entrepreneurs are able to create many innovations which promote the boom of inventions the world would have been a much dry place to live in. Especially in recent years, China is experiencing the economic downturn influenced by the global economic crisis; it is in urgent need of entrepreneurship to promote the economic recovery.Sun mingnan is the represent of the generation of 80s, which was the most attractive young entrepreneur in Summer Davos, his successful experience proved that young entrepreneurs attach importance to the economic development in China. ( Santo, 2012) Above all, entrepreneurship has substantial value, it is increasingly treated as a vital driver of economic, productivity, innovation and employment development, and it is believed to be a key aspect of economic dynamism and a key factor to determine the birth and death of firm s and their growth and downsizing.It is also promoting the self satisfaction and sufficiency. Since creating a new business and participating in self-employment has become a common activity in the world, entrepreneurship is widely recognized as the major drive in economic growth. After the basic analysis of entrepreneurship among the economic and political ways, as well as whether entrepreneurship is caused from nature or nurture, it can be concluded that entrepreneurs indeed have some kinds of characteristics which are born with, also need the knowledge and experiences. Combined with both nature and raining, entrepreneurs have the ability to make contribution to individual, enterprises and the society. In a conclusion, entrepreneurship is deserved for both people and government to pay attention to. References: Firth, K & Mcelwee, G(2009), â€Å"Value-adding and Value-extracting Entrepreneurship at the Margins†, Journal of Small Business and Entrepreneurship, vol. 22, pp39-53 Hadji, M, Cocks, G & Mueller, J(2007), â€Å"Toolkit for leaders: entrepreneurship and leadership prerequisites for a winning performance†, Journal of Asia Entrepreneurship and Sustainability, vol. , pp1-13 Kenney, M & Mujtaba, BG(2007), Understanding Corporate Entrepreneurship and Development: A Practitioner View of Organizational Entrepreneurship, Journal of Applied Management and Entrepreneurship, vol. 12, pp73-88 Kroeck, KG, Bullough, AM & Reynolds, PD(2010), â€Å"Entrepreneurship and Differences in Locus of Control†, Journal of Applied Management and Entrepreneurship, vol. 15, pp21-49 Littunen, H(2000), â€Å"Entrepreneurship and the characteristics of the entrepreneurial personality†, International Journal of Entrepreneurship Bhaviour & Research, vol. , pp295 Morrison, A(2000), â€Å"Entrepreneurship: what triggers it? †, International Journal of Entrepreneurial Behavior & Research, vol. 6. 2, pp 59-72 Okpara, FO(2007), â€Å"The Value of Creativ ity and Innovation in Entrepreneurship†, Journal of Asia Entrepreneurship and Sustainability, vol. 3, pp1-14 Oscar, GB, Javier, GB & Pablo, MG(2009), â€Å"Role of entrepreneurship and market orientation in firms’ success,† European Journal of Marketing, vol. 43, pp500-522 Santo, FM(2012), â€Å"A Positive Theory of Social